Case Study
Orkestra SCS

Enhancing Orkestra's web experience: Apta's comprehensive website rebuild

Client
Orkestra
Date
January 30, 2023
Deliverables
Dev
Nick Murmann
Digital Marketing Manager

"Thanks a bunch for all your amazing work. By far the best Webflow devs out there! This is one small step for our marketing efforts, one giant leap for Orkestra! This is the beginning of a very exciting further work together!"

the misson

Orkestra had a website in need of maintenance, updates, and new features. Apta was brought in to help, but it became clear that a complete rebuild was needed to address the various issues and limitations of the old website, such as a limited template format, unintuitive CMS structure, and non-streamlined class organization.

the impact

Apta worked closely with Orkestra's designer, Elene, to redesign the website, improving its structure and user experience. The team also focused on optimizing the website's performance and provided training to the client on using Webflow Designer.

the outcome

The new and improved website was a huge success for Orkestra. The site's performance was greatly improved with faster loading times and a seamless user experience.

SERVICES

Apta learned the importance of a comprehensive approach to website development, which involves technical skills as well as support for the client's team. The education on how to use the Webflow Designer and provision of weekly meetings and documentation were crucial in helping the client effectively manage and update their website.

LEARNING

Apta provided a range of services to Orkestra to transform their website into a modern, efficient, and user-friendly platform. These services included Webflow development, website optimization, Javascript implementation, and performance improvement. We also provided education and support to the client's team through weekly meetings and written documentation.

the mission

Orkestra is a company that had an website that was in need of maintenance, updates, and new features. Apta was brought on to help with these efforts, but it quickly became clear that a complete rebuild from scratch would be the best solution in order to address the various issues and limitations of the old website.

Their website presented a number of challenges that needed to be addressed in order to improve its effectiveness and performance. The template format presented some challenges in terms of flexibility, and the class organization was not as streamlined as it could be, making the process of adding new content and features more complicated. The content management system (CMS) structure was confusing, which made it difficult for users to find the information they needed.

the impact

Apta worked closely with Orkestra's designer, Elene, to completely rebuild the website from scratch. This included organizing and streamlining the structure, optimizing the content for search engines, and implementing complex Javascript solutions. The team also focused on improving the overall performance of the site in order to provide a seamless and enjoyable user experience.

To ensure that Orkestra would be able to comfortably use and manage the new website, Apta spent time educating the client on how to properly use the Webflow Designer. This included weekly meetings and written documentation on best practices for managing and updating the website. In addition, our team implemented complex automation using the Make platform to transfer content from forms and newsletters on the website to Hubspot, bringing Orkestra's digital market processing to a whole new level.

the outcome

The new and improved website was a major success. Orkestra was thrilled with the final product and saw a significant increase in traffic and engagement. The site's performance was greatly improved, with faster loading times and a more seamless user experience. The website was also able to effectively showcase Orkestra's products and services and was better optimized for search engines, resulting in increased visibility and reach. Overall, the rebuild was a huge positive for both Orkestra and Apta, with Orkestra seeing tangible benefits from the updated website.

services

In conclusion, Apta provided a range of services to Orkestra that helped transform their website into a modern, efficient, and user-friendly platform. These services included advanced Webflow development, optimization of the website structure, implementation of complex Javascript solutions, and improvement of the overall website performance. Apta also provided education on how to properly use the Webflow Designer, as well as weekly meetings and written documentation on best practices for managing and updating the website.

Another key aspect of the services provided was the automation of content management processes using the Make platform, as well as the transfer of content from forms and newsletters on the website to Hubspot. This was a game changer for the digital marketing team. Prior to this, the process of transferring content from forms and newsletters was a time-consuming and manual task. However, with the help of our tech team using the Make platform, all content is now seamlessly transferred to Hubspot, saving time and resources for the team. Nick, the Digital Marketing Director, was especially grateful for the streamlined process.

learning

We realized the value of a complete website development approach, involving technical building, client team support, and education. Apta's guidance and resources in using Webflow Designer were instrumental in Orkestra's website management success.

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