Go Agentes is a forward-thinking educational platform dedicated to empowering individuals with the knowledge and skills to excel as top-tier agents. They provide a transformative learning experience, enabling their students to navigate various career paths with confidence and clarity. However, their brand needed to reflect their mission of guiding individuals towards the right direction and opportunities.
The Starting Point
Go Agentes had a strong vision but lacked a cohesive brand identity that truly communicated their values and the transformative impact they have on their students. Their previous branding was generic, and their online presence did not capture the essence of their mission. They needed a brand that could visually represent their guiding principles while resonating with their target audience.
Our Journey Together
When Go Agentes approached us, they were seeking a complete brand overhaul. We started by reimagining their logo, focusing on a symbol that embodies the idea of various knowledge paths converging towards a single goal. The arrows within the symbol point towards the right direction, signifying the guidance Go Agentes provides to their students.
Our team also developed a comprehensive brand guide in PDF format, ensuring consistency across all visual communications. This guide outlined the use of their new logo, which can be creatively broken down into semi-circles for versatile graphic applications.
For the website and social media presence, we designed mockups that emphasize the positive impact of Go Agentes' training programs. The visual direction focused on imagery of women exuding happiness, focus, and success, reflecting the life-changing opportunities the school offers.
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The Transformation
The color palette we selected—primarily shades of blue complemented by green for strategic call-to-actions—reflects trust, growth, and optimism. Each color comes with a supporting subtone, optimized for various digital applications, especially on the web.
The new brand identity of Go Agentes now vividly portrays their commitment to helping individuals find the right path in their careers. The symbol we created not only stands out but also tells a story of connection, guidance, and positive change.
Since the rebrand, Go Agentes has seen a significant increase in engagement across their digital platforms. Their new identity has not only attracted more prospective students but has also solidified their reputation as a leader in agent training and professional development. The refreshed brand now truly represents their mission to guide, empower, and inspire.
